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In my research for finding an alternative perspectives I came back to classic designers Charles and ray Eames who famously depict alternative ways of seeing the world around us in ‘The power of 10’

The description of the video on their website states:

Powers of Ten takes us on an adventure in magnitudes. Starting at a picnic by the lakeside in Chicago, this famous film transports us to the outer edges of the universe. Every ten seconds we view the starting point from ten times farther out until our own galaxy is visible only a s a speck of light among many others. Returning to Earth with breathtaking speed, we move inward- into the hand of the sleeping picnicker- with ten times more magnification every ten seconds. Our journey ends inside a proton of a carbon atom within a DNA molecule in a white blood cell. POWERS OF TEN © 1977 EAMES OFFICE LLC

what interests me most about the video as it allows us to have visual links between the world around us and its familiar shapes and patterns whether you are zooming in or zooming out, making shape and pattern relevant to almost anything. Through some more brief research articles discussing the video state that their main influence for creating the video was actually ‘Cosmic View’., a book written in 1957, years before the film. here is an extract from one of the articles written on the theories in the book and film. (All images from the film and book posted below)

First developed in 1968 for the annual meeting of the Commission on College Physics as a sketch film under the title, A Rough Sketch for a Proposed Film Dealing with the Powers of Ten and the Relative Size of the Universe. It was later updated and refined in 1977 by the Eameses with the help of Philip Morrison, professor of physics at MIT, using the title Powers of Ten: A Film Dealing with the Relative Size of Things in the Universe and the Effect of Adding Another Zero. (For brevity, I will use the title Powers of Ten followed by the date to identify the version.) One source described the brief endeavor as “among the most ambitious, labor-intensive and costly films the Eameses made.”(6) The eight-minute film (nine minutes in the 1977 version) examines the concept of exponents, bringing human scale to these mathematical principles, as well as to the Einsteinian notions of time and space. Paul Schrader writes,

The sketch should, Eames(es) decided, appeal to a ten-year-old as well as a physicist; it should contain a “gut feeling” about dimensions in time and space as a sound theoretical approach to those dimensions. (7)

he Eameses were inspired by Dutch educator Kees Boeke’s 1957 book, In 1961, the Eameses had experimented with Boeke’s ideas in the two-minute film, Mathematics Peep Show, for the IBM “Mathematica’ exhibit. In the Peep Show film, the Eameses used the allegory of the chessboard and sacks of grain to provide an intellectual understanding of exponents. In Powers of Ten, however, they greatly expanded the intellectual exercise to include a physical experience of exponents as well. This explains perhaps why Powers of Ten has remained so relevant over time. (8)
A brief narrative of the film’s 1968 version appears in the compendium, Eames design, by John Neuhart, Marilyn Neuhart and Ray Eames.

I’m really interested in the fact that a college of physics were able to become part of this film which shows its importance, and not only that but the accuracy of the theme. I’m also mainly interested in that fact that the Eames’ wanted the whole idea and theme to appeal to children as well as adults, as this is something mentioned in my own RSA brief. As the Eames’s are designers themselves it makes me consider the work from a design point of view.

In conclusion the main influence from this piece of research is the reference to familiar shapes and imagery which I can link together with my research into shapes and rhythm and how I can make this style of imagery  create a clear link between the words from the audio, and by using similar links like the Eames to the brains curiosity and lifestyle references that Leslie talks about, which Eames use in their work, I can make a undertsandbale original response to the text.

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Comparision to Power of ten:

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http://loop1.aiga.org/content.cfm?ContentID=30

http://www.arvindguptatoys.com/arvindgupta/cosmic-view.pdf

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